15 Ways to Make Money on TikTok
If you find yourself spending hours a day on TikTok, it’s time to explore how you can turn your hobby into a source of income. With over 1 billion active global users spanning 40 countries, TikTok has risen to become one of the most popular social platforms. In 2020, TikTok was the most downloaded app, and it has established itself as the new search engine for Generation Z.
So, how can you make money on TikTok? Here are 15 proven ways, along with a bonus tip, to help you monetize your TikTok presence.
1. Join TikTok’s Creator Fund: TikTok’s Creator Fund incentivizes popular TikTokers to continue producing engaging content. Once you’ve accumulated at least 10,000 followers and 100,000 video views over the last 30 days, you become eligible to earn money from the Creator Fund. Your earnings are determined by factors such as view count, view authenticity and content engagement. To get started, apply through the pro/creator account.
2. Partner with a Brand You Trust: Collaborate with brands you believe in. If you’re a makeup artist providing makeup tips on TikTok, consider partnering with your favorite makeup brand. Approach these brands directly and propose a partnership that aligns with your content.
3. Sell Products through TikTok Shopping: TikTok Shopping offers an integrated e-commerce solution within the TikTok app. It allows creators to reach a broader audience and promote their brands and products. You can also earn through TikTok Affiliate by promoting relevant brands to your followers and earning a commission on sales.
4. Drive Sales with TikTok Ads: TikTok’s Ads Manager enables you to reach new audiences and showcase your brand to the right viewers. TikTok reports that one in three users has purchased a product seen on TikTok, making Ads Manager a powerful tool to target and find your ideal audience.
5. Participate in Affiliate Programs: As a creator, promote and sell products or services from other companies through affiliate marketing. You earn a commission when a viewer makes a purchase based on your content. Focus on brands you genuinely support to maintain authenticity.
6. Promote Songs: You can make money on TikTok by featuring songs in your videos. Record labels pay TikTok users to use specific tracks in their videos to boost the songs’ popularity. Programs like TikTok’s PlaylistPush can earn you up to $250 per video, depending on the views it generates.
7. Publish Sponsored Posts: If you’re a TikTok influencer, even as a micro- or nano-influencer, you can work with brands to create sponsored content. Your job is to create content that promotes the brand’s product or service and share it with your followers in exchange for payment.
8. Become a Brand Ambassador: Brand ambassadors represent a company and create awareness of its products and services to drive sales. They typically engage in long-term, in-depth partnerships with the brand, sometimes including exclusive arrangements, affiliate links, and free products.
9. Build and Sell TikTok Accounts: If you have the ability to organically grow a TikTok following, consider building and selling TikTok accounts. Brands may pay for established accounts, especially if you focus on a specific niche market that can be easily transferred to a buyer.
10. Work with Influencers: If you have a product or service to market to a larger audience, collaborate with TikTok influencers. The right influencer can help expand your brand and increase sales. Choose influencers whose content aligns with your industry and target audience.
11. Receive Donations through Live Gifting: Content creators can collect Diamonds (TikTok’s digital currency) through Live Gifts on TikTok. Viewers can send gifts during your live videos, and you can exchange these Diamonds for real money or virtual items. To be eligible, you must meet TikTok’s requirements, including having 1,000 followers and an account that’s at least 30 days old.
12. Raise Money through Crowdfunding: TikTok can serve as a platform for crowdfunding your startup or product. Share your innovative ideas, sell preorders, and use the funds to develop and deliver your product to supporters.
13. Collect Tips: If your viewers appreciate your content, they can send you tips directly through your TikTok profile. You receive 100% of the tip amount (minus the Stripe processing fee) once you meet TikTok’s eligibility requirements, which include being over 18 years old and having at least 100,000 followers.
14. Boost Your Business: If you have an established business, leverage TikTok to market your services or products and potentially acquire new clients or customers. Whether you’re a web developer, child psychologist, or fitness expert, short promotional videos can expand your reach.
15. TikTok Rewards: TikTok offers a referral program called TikTok Rewards. You can earn by recommending the platform to your friends and helping TikTok expand its community. Simply share your unique referral link with friends or family members who aren’t on TikTok yet, and earn rewards as they join.
Bonus: Send Followers to a Patreon Account: Creators on Patreon get paid by followers for their artistic efforts. You can direct your TikTok followers to your paid Patreon page, where you can offer exclusive content, behind-the-scenes videos, branded merchandise, live chats, and personalized videos for a fee.
When deciding on the best way to make money on TikTok, consider your goals, follower count, and niche. Each method offers unique advantages, so choose the one that aligns best with your TikTok journey.
Frequently Asked Questions (FAQs):
- How many TikTok followers or likes do you need to make money? To earn money through TikTok’s Creator Fund, you typically need at least 10,000 followers and 100,000 video views in the last 30 days.
- How much do TikTokers make? Earnings for TikTokers can vary widely based on their followers, views, and monetization methods.
- How many views do you need on TikTok to make money? To start earning through the TikTok Creator Fund, you need at least 100,000 video views in the last 30 days and at least 10,000 followers. Apply through the pro/creator account.
- How are TikTok Creator Fund earnings calculated? The amount you earn depends on factors like view count, view authenticity, and content engagement. It can fluctuate daily based on the TikTok community’s activity.
Making money on TikTok is within reach, provided you choose the right strategy, engage with your audience, and continue creating engaging content that resonates with your followers.
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